Kin Lane
  • Male
  • Eugene
  • United States
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Hometown:
Bend, Oregon
School / Work Affiliation
Social Media Squad
About Me:
I am a social media strategist living in Bend, OR.

I began my career as a database application programmer way back in high school and have been at it ever since. For the last 10 years I have been building database driven web-application on primarily the Microsoft platform.

For the last few years I have been developing more social and client side applications that utilize a wide variety of libraries and APIs.

I currently work with Social Media Squad...a social media marketing company. Social Media Squad (SMS) specializes in custom social media marketing strategies and well as crowd sourced execution of the campaigns.

I am a self-made technology entrepreneur with no formal college education or degree. Everything I have learned I have learned on my own steam and have been either owning my own business and a consultant for most of my adult life.

You will find more detail about me here at my web site http://www.kinlane.com and more about my social media marketing strategies at http://www.socialmediasquad.com.
Blog:
http://www.kinlane.com
Website:
http://www.socialmediasquad.com
Favored IM Account:
kinlane@gmail.com

Kin Lane's Blog

Kin Lane

Wordpress Installation and Hosting on the Cloud

Just got a request to install Wordpress blog for a client that will potentially receive a large amount of traffic.

So I opted to use the Mosso.com Cloud Hosting Platform by Rackspace. Took me less than 10 minutes to setup the site, install, and configure the Wordpress blog.

In my Mosso.com admin interface and added a new web site, chose to use PHP 5 as core technology and chose mysql as the database.

* Once setup and created a MySQL database.
* I FTP'ed the unzipped wordpress contents.
* Upda… Continue

Posted on March 19, 2008 at 12:45am —

Kin Lane

RSS Tracking and Analytics Using Feedburner

I have bee spending the week finding many types of RSS feeds for different purposes. I am building large lists of them under different topics and tracking the source of these feeds.

I am noticing about 1 in 10 feeds are using Feedburner or any type of tracking for it.

Though I am happier at the amount of quality data available via RSS it concerns me that people who have employed RSS do not understand the the value of tracking their RSS consumption and usage.

I really think there is a huge nee… Continue

Posted on March 19, 2008 at 12:45am —

Kin Lane

Google Launches a Contacts Data API

I have been getting happier with the contact management tools available in Gmail...and some of the integration with other Google Applications.

I would like to see more social networking and social graph management tools, like their recent social graph api release.

Now Google has added another simple, yet powerful tool to their API arsenal. A common contact list has helped power applications like Gmail, Google Reader, and Google Calendar, and with the launch of the Google Contacts Data API, you… Continue

Posted on March 19, 2008 at 12:44am —

Kin Lane

Marketing Using Facebook

Was just reading Facebook Marketing Opportunities over at Digital Podcast.

I am currently playing around with several strategies for marketing our companies products on Facebook.

His statement about 8 ways to market on Facebook really stood out, and I have seen reciprocated on several other core marketing blogs:

* Application Development
* Group Participation
* Paid Groups
* Targete Ads
* Newsfeed Advertising
* Beacon Advertising
* Guerrilla Individual Targeting

I am also exploring other met… Continue

Posted on March 19, 2008 at 12:44am —

Kin Lane

Why We Give More Weight to Facebook Application Development Over MySpace

I was just reading MySpace Developer Platform: Jim Benedetto, MySpace on Jeremiah Owyang's blog. He is at the Social Graph Conference in San Diego. I wish I was there.

Anyways he was posting a bunch of information about the MySpace development platform and it really shows an impressive approach on their part in reaching out to the developers community.

Their approach is much better than Facebook.

Yet we still give more priority to building Facebook apps and maintaing our presence there than w… Continue

Posted on March 19, 2008 at 12:43am —

Comment Wall (2 comments)

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At 2:24am on June 5, 2007, Hans Feldmeier said…
Hi, feel free to join my group DigiSkills (digital teaching methods) on Classroom 2.0
Hans
At 1:24pm on June 4, 2007, Kin Lane said…
Wow...my Ning profile jumped up to #3 for when you google my name. Shows the popularity / value of Ning in Google's eyes.
 
 

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