Jim Roberts's Page

Why is a mobile marketing strategy good for educational institutions? Because communicating through a single channel alone is often ineffective and response rates can be alarmingly low. By orchestrating new media like Mobile Text, Email, IM, Voice, and Social Media, you can dramatically increase enrollment, brand awareness, and return on investment. Why, you ask? Because:1) There…See More

The future of mobile development is a strong one. The question these days is..."Is it better to build a mobile website or a mobile app"? Will new and developing browser technologies like HTML5 make the…See More

Whether you like to admit or not, a poor marketing campaign and website often fail because of poor photography. It may be hard for web designers and developers to come to terms with but images can inspire, invigorate, intrigue, and communicate so much more and faster than words can. Face it, guys, it’s a visual world, more so every day.Good images have to be…See More

Mongoose Research is a leading edge company out of  Buffalo New York that uses targeted texting campaigns to help colleges and universities with recruitment. According to their website: "Text is the new e-mail. iPhones are the new status symbol. Facebook is the new pizza parlor. So, you can either change how you talk with your audiences, or you can lose their…See More

When starting a web site, it is a good idea to get a measurable data on how well your site is doing.  One way to do that is with a tool that most of you may have heard of but might not understand. It is called…See More

For those of you living in a cave, let me first give you a pretty good description of a blog from the…See More