Jim Roberts's Blog (14)

Education and Mobile Marketing





Why is a mobile marketing strategy good for educational institutions? Because communicating through a single channel alone is often ineffective and

response rates can be alarmingly low. By orchestrating new media… Continue

Added by Jim Roberts on February 16, 2012 at 10:01pm — No Comments

Mobile Applications Versus Mobile Web Sites In Education

The future of mobile development is a strong one. The question these days is..."Is it better to build a mobile website or a mobile app"? Will new and developing browser technologies like… Continue

Added by Jim Roberts on August 27, 2011 at 11:00pm — No Comments

Website Images Are Key For Educational Branding

Whether you like to admit or not, a poor marketing campaign and website often fail because of poor photography. It may be hard for web designers and developers to come to terms with but images can inspire,… Continue

Added by Jim Roberts on April 14, 2011 at 8:45pm — No Comments

Understand Targeted Texting and Its Affect On Enrollment Outcomes

Mongoose Research is a leading edge company out of  Buffalo New York that uses targeted texting campaigns to help colleges and universities with recruitment. According to their website: "Text is the new… Continue

Added by Jim Roberts on March 10, 2011 at 7:00pm — No Comments

Protect Yourself From Dishonest Software Development Houses.

Trying to find the right person or development firm for your project, can be an exhausting task at times. You know how to run your own business but you are not the expert in building a website or wrapping a marketing campaign… Continue

Added by Jim Roberts on February 20, 2011 at 8:53am — No Comments

Beginning Google Analytics: Interpreting and Acting on Your Data

When starting a web site, it is a good idea to get a measurable data on how well your site is doing.  One way to do that is with a tool that most of you may have heard of but might not understand. It is called… Continue

Added by Jim Roberts on February 10, 2011 at 5:00pm — No Comments

Using Blogs to Integrate Technology in the Classroom

For those of you living in a cave, let me first give you a pretty good description of a… Continue

Added by Jim Roberts on February 9, 2011 at 4:22pm — No Comments

Why Your Schools Social Media Strategy Is Falling Behind.

Recently, a colleague of mine made me aware of this great white paper on schools and their social media strategy. It was very interesting and I thought I would share an excerpt with you.



"Two years ago, many administrators in higher education scoffed when they heard words like “tweet” and “poke.” Walk into an admissions office today, though, and you’ll no longer hear… Continue

Added by Jim Roberts on February 2, 2011 at 10:46am — 9 Comments

The Value Of Cloud Computing

Why is cloud computing the newest buzz term? What value does it bring to organizations? "It's become the phrase du jour. The problem is that (as with Web 2.0) everyone seems to have a different definition.



The "cloud" is obviously a metaphor for the internet but when you add in the term "computing" the whole phrase gets muddy.  However, when you think of the needs of an organizations IT structure it starts to become clearer. The concept of cloud computing is a way to increase… Continue

Added by Jim Roberts on January 31, 2011 at 9:40pm — 2 Comments

Web 2.0 And Blogging In The Classroom

The use of web2.0 techniques by institutions of learning and their teachers are ever on the rise. Today's students and prospective students were raised in a digital world and expect the use of technology through

outlets like Facebook and Twitter to be employed by the schools that

they attend. Blogging is only getting bigger and stronger. In fact check

out these…

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Added by Jim Roberts on January 3, 2011 at 11:46am — No Comments

It Takes A Village To Raise A Software Product

One thing that experience has taught me is that it takes a village to raise a software product. What I mean by that is a developer and all of their team members including management have to be focused on

quality...quality of product, quality of training, quality of process

and quality of work life. They all have to share the same passion and

excitement. They…

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Added by Jim Roberts on December 27, 2010 at 10:00pm — No Comments

Evolution Of The Web And Technology In Education

The Full Article From : The Happy Developer

 

The first incarnation of the web was composed of static websites that linked to each other and search engines to help you find sites of interest. Web 2.0 brought a social element to the web, with users sharing, commenting, and interacting through sites such as YouTube, Facebook, and Flickr. The future web, the "semantic…

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Added by Jim Roberts on December 19, 2010 at 12:35pm — 1 Comment

Own Your Professioal Development

To get proficient at anything you need to always be learning. You can never get complacent. Software development is no different. Recently, I felt the urge to continue my knowledge of web services and Windows Communication Foundation. Web services is such a big thing these days and has been for awhile with the continued excitement over Service Oriented Architecture…

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Added by Jim Roberts on December 16, 2010 at 10:53am — 2 Comments

Software Development In Higher Education

Higher education is a lot like any other industry in the sense that colleges want to bring "customers" in to their institution. They want to create brand awareness. They want to separate themselves from their competition. They want to show prospective students why their institution is the one they should choose.



In the past, the higher education "industry" was known as lagging behind other industries as far as the use of leading edge technology but no more. Today, colleges are…

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Added by Jim Roberts on December 13, 2010 at 11:00am — No Comments

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