I read
The Starbucks Experience last year, and I was amazed at the principles this company uses to connect with their customers. They want to become the "third place" in a person's life, right after home and work. They aren't selling coffee -- they're selling an experience. Yes, the coffee is good, but there's great music, comfortable seating, environmentally-conscious cups, and trained
baristas, as they're called.
Which makes me wonder -- What place is school? Are we second? Thir…
Continue
Posted on March 27, 2008 at 6:03pm —
Comment Wall (4 comments)
You need to be a member of Classroom 2.0 to add comments!
Join this social network
Mostly, I teach 15-18 year olds. Problem is, I don't have my own classroom full of computers. I have to share 2 labs with the 50+ faculty in the school. So, availability and access become a "treat" rather than a "routine." That makes lessons feel very inauthentic and contrived, regardless of the planning or creativity I put into it.
Welcome to Classroom 2.0!