“We don’t get a chance to do that many things, so every one should be really excellent. Because this is our life. Life is brief, and then you die, you know?"Steve Jobs is confident in whatever decisions he makes and he talks about what has taken him to great heights. He also insists all of us to be good to the heart as our lives are short and death can arrive at any time.
“That happens more than you think, because this is not just engineering and science. There is art, too. Sometimes when you’re in the middle of these crises, you’re not sure you’re going to make it to the other end. But we’ve always made it, and so we have a certain degree of confidence, although sometimes you wonder."People are terrified at times. However, those that make choices based on real criteria, regardless of the conceptual nature of them, can confidently stand behind them and are able to shake off the uncertainties that arise.
“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to the par, it’s our fault, plain and simple."User satisfaction is not just for business owners. Your boss could be considered as a user of your output. By mastering your trade and ensuring a complete and accurate output (albeit a report, a design, an article, etc.), your 'users' will be happy and reward you with continued business.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”The real meaning of focus is not the simple yes. Instead, it is all about the ideas which are imparted by picking and sorting the best out. Careful detection and estimation of your plans and the ideas and strategies taken to implement them are what Steve Jobs is talking about.
“When I hire somebody really senior, competence is the ante; they have to be really smart. But the real issue for me is, are they going to fall in love with Apple? Because if they in love with Apple, everything else will take care of itself.”This comes down to passion. When you have passion for what you do, good results and dedication are sure follow. Identifying your passion is difficult but once there, work is no longer work. As a worker, find and live your passion. As an employer, get employees to really see the vision and their role in taking the company there.
“So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things."Cisco Systems had a great motto at one point that read, "We are stronger together than we'll ever be apart." Many times, good ideas are made great by seeking input from others. By surrounding yourself with people that you'd admit are smarter than you, greatness has a chance.
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.”This is about legitimacy. Getting paid is great but executing on a long term vision based on demand is a true art.