I've been setting up all kinds of filters in my Gmail account so that I can only spend a certain amount of time each day to be aware of and respond to social media communities I'm a part of--instead of the constant interruptions of messages. It's helped quite a bit, as checking all of the messages during a set time is much more efficient, although not nearly as "exciting" as the constant interruptions. :)
I've also been using Netvibes with Twitter in a way that I like, and I'm sure others have developed good strategies for handling the THOUSANDS of pieces of conversation that come our way every day/week/month.
We'd like to do a LIVE Saturday show
on this topic, and hope this discussion can help to prepare us (and find guests to invite on the show!). Do you have some success strategies in this area? Some best practices you're willing to share with us below? Please do!