"Just discovered five minutes ago that Edublogs.org has all of a sudden decided to force Kontera Content Links upon all its blog users. So here's what my blog looks like now-- and all my students' blogs."
admin - We are trialling some of these ads - only to be shown to users who are not logged in or regular users of the site. If users are logged in, or visit the site more than once they won't appear. Or, if you upgrade to "Edublogs Supporter' they won't appear to anyone (roughly $2 per month) Apologies for any inconvenience - but we've gotta pay the bills somehow.(A few responses)
Posted 3 days ago #
I can't believe this - ads on Edublogs..... And we have to pay to remove them. And to think that I really talked you guys up in an ISTE webinar a couple of weeks ago. I have another one this week and I can promise you I'll say something about the ads forced upon us. Will be changing platforms with all of my students this week. Posted 1 second ago #Here is what you hear from many community market leaders:
All I can say is a disappointing, "Wow...." Like another commenter, I can't pay $25 per student, and one class blog won't fit the project we've already started. Would have loved a little heads up on all this...wow, James.
Listen, Communicate, Be A Resource, Build Trust In summary, Community Marketing is realizing the control has shifted to your customers, you’ll need to adapt by listening, communicating, and letting them get closer to your company. You’ll need to be transparent, build tools to help them, in goal to build trust. Once you’ve established trust, you can build a long and healthy relationship between your customers and your company –it’s a community. Jeremiah OwyangWhat's interesting is that all of the responders understand the need to sell advertising to pay the bills, I think the issue is the way they went about it and what they chose to do without asking it's community. Being a member of a Web 2.0 social community, I totally understand the need to "pay the bills" and to find solutions to pay for the "free" tools you provide it's members. Look at Flickr, YouTube, Diigo, and the list goes on... All of them have a revenue model. The more visitors that come to the site and use the tool the more they can offer in banner ads, Google Ad words and subscription-based models. Here's the interesting twist that I have begun to see. In this tight economy, just like in the .dot bomb era, companies can no longer survive or "keep their doors open" by simply selling adverstisements and putting them up in the annoying banner ads or as Google Ad words. This model is just not working or not getting enough click throughs to generate the kind of revenue they need to exist. So companies are looking for ways to reach the customer where there is the greatest impact of use. The ads become more integrated into the daily use application be it with an annoying ad or with a limited level of functionality.