"The explosive growth of cultural content on the web including social media since 2004 and the digitization efforts by museums, libraries, and companies since the 1990s make possible fundamentally new paradigm for the study of both contemporary and historical cultures. We can use computer-based techniques for quantitative analysis and interactive visualization already commonly employed in sciences to begin analyzing patterns in massive cultural data sets. To make an analogy with "visual analytics," "business analytics," and "web analytics," we call this new paradigm cultural analytics."
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