You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way.
An extremely effective way to drive traffic to your blog is to advertise it on Facebook. With Facebook, you can get inside people’s phones and remind your followers to both check your Facebook page and read your blog. Of course, any old Facebook post will not get even your most devoted followers to read your blog post. You need intriguing and excellent Facebook content in order to drive traffic to your blog.
So, how can you successfully drive traffic to your blog with Facebook? Let’s discover some ways:
Post every day in Facebook. Just make sure that you do not post more than five times a day. For example, you can post the morning, during lunch, late afternoon, and then again in the evening after people have finished dinner and are jumping back online. This way your followers will receive the optimum amount of incentive to go to your Facebook page and read your posts.
You need to do more than post daily. You need to post interesting content. If your content isn’t interesting, no one will subscribe to your Facebook page or click on your blog links.
Let’s look at an example:
A business wants to advertise itself. So it decides to make a company Facebook page and start posting. This business thinks that it can draw interest to its Facebook page and its blog by simply describing what they do – instead of showing, describing, and holding a conversation. So their first Facebook post reads like this,
“We are a small marketing company with five years of experience. We also charge less than most other companies.”
This might be an accurate description of the company, but it is certainly not a good one. A much more effective first Facebook post could have been,
“Learn how to increase sales for half the cost in five simple steps. (link to blog)”
You have to make sure that what you post on Facebook is intriguing. Let’s emphasize that. Absolutely everything you post on Facebook must be intriguing to potential clients and customers. Or you will just become white noise on your followers’ Facebook feeds.
Pose questions to your followers. Effective Facebook posts pose questions to the readers that will subconsciously lead them (this means with a little bit of your guidance, of course) to conclude that you are the answer to their problems. Ask intriguing questions and then direct them to your blog for answers. They will have to click on the link to discover the answer – the truth. And there you have interested and engaged traffic to your blog. You can look here for some more interesting information.
Be visual! If someone sees an interesting graphic as they are browsing through their Facebook feed, they are ever so much more likely to stop and read the words that you wrote above your image. Make your images big, and you will attract even more attention.
Keep your Facebook posts short and sweet. No one wants to slog through tons of information with no meaning and value to them. People also won’t read valuable and interesting information if it looks like too much work. Their attention spans are short. So, keep your Facebook posts short. You will find that people are a lot more willing to read them if they are.
Facebook can do more than drive traffic to your blog and remind people who already read your blog to go check for a new post. It can also help readers to stay interested in you and what you have to offer. Facebook is more casual than a blog is by nature, and more visual with real time interaction. This means that you can give your audience a sneak peek into your world through words and pictures. Followers love this! It is one of the principles that makes Facebook so effective and widely used in the first place.
Now, take advantage of Facebook and the many ways that it can help you interact with your audience.
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