Posted on July 19, 2011 at 12:00pm
Young people make an important target group within the demand side in this consumer society and play a determinant role in future consumption patterns. Yet they are not given the special attention they deserve when considering consumption patterns. In most cases they are regarded as ‘victims’ of contemporary consumer culture.
However, while some young people are more concerned about the future of the earth they will inherit, some others are taking initiatives in proposing alternatives to… Continue