How did they Do that?

A lot of you have emailed me asking about the videos I posted that my school district used as part of an ad campaign to get teachers thinking about technology. I relent! I will write how we did it! First of all, here was the problem: We knew several things: Teachers looked at technology as a class, not a tool (see the post below) Teachers hated being told what to do Teachers accessed their email through the district's teacher portal Teachers like information in snippets, just like kids So, how do you combine all of the above and still get your point across? Those ads are the answer. None are more than 25 seconds None tell anyone what to do All of them tell things that can be done with technology that we wanted the teachers to know. For instance, you will hear some talk about video conferencing. That is because we want our teachers to use the district-wide video conferencing equipment. you will hear the kids talk about Easy Tech, because that is our adopted technology integration curriculum for K-5. The scripts matched what we wanted the teachers to know. All the scripts were written based on the message. None of that is ad libbed. We then set out to work on simple commercials. These were all based on old Apple "Switch" ads from about four years ago. We filmed all of them at our district TV studio in front of a green screen. Our producer then created some music similar to the Mac ads music, and pasted the actors on a white background so there would be no distractions. We then posted the finished files as flash files on our employee portal. Our web developer set the ads to play randomly, so you wouldn't see the same ad everytime you logged on. Did it work? Ah, that is another entry altogether. They got your attention though, didn't they? I posted some photos of the process in the photo section.