-
Laurel Nicolosi
- Female
- Cary, NC
- United States
- Blog Posts
- Discussions
- Groups - Find a Special-Interest Group or Start Your Own
- Photos (6)
- Photo Albums
- Videos
Laurel Nicolosi's Page
Profile Information
- School / Work Affiliation
- French and English Tutoring
- Website
- http://www.carytutor.com
- Favored IM Account
- Yahoo IM - laurelea2006
- Skype Account
- laurelea2006
- Twitter / Plurk / Other Account
- Twitter - laurelea
- About Me
- I have started online teaching this year, and learning about it has been interesting. I use Skype a lot to communicate with students and friends that I meet in other countries, and I have learned that it is fascinating but more difficult.
I also work locally as a French and English tutor, but I am just starting out with that this fall "officially", even tho I have been doing it for many years unofficially. I also tutor other subjects as I can, mostly elementary subjects if needed. I do other VA work or local proofreading, article writing, website design etc.
I just started working with a local tutoring company that is opening up here in my town as well, and I hope to bring in more income that way as well, even though it is more of a premium service, it is what some people want - a company name and security vs a private local tutor.
I hope to learn more as I meet people here - how does online tutoring/teaching work best for you?
Social Media Demystified - Amber Mac - great podcast!
I really like Amber Mac's podcast (listened on recording).
She really has her finger on the pulse of social media, and she knows what is needed to make building relationships online work for a company or a small business.
ABC's of social media -
Authenticity - Be Yourself. Have real conversations! People want to get to know you, even if they are halfway around the world.
Bravery - With 2 billion tweets per month on Twitter, and 500 million people on Facebook, you need to differentiate yourself - be Brave and Different - and don't be afraid to experiment. Everything won't work, but some things will, and that will make the difference for you and your brand.
Consistent - Engage in social media on a regular basis. Don't write a blog post or meet people once in a while. Write more consistently, and meet them and get to know them as you engage a few times a week or more, to build authentic relationships.
What is the R.O.I. of social media?
Don't think of it as ROI, think of it as "R.O.E." - Return on Engagement. Think about where we ARE today - we are about to make connections with people all over the world, quantify those relationships through tracking and clicks on websites, and feedback and comments that can lead to sales. We can measure and predict success. Positive relationships = business for us in unimaginable ways that were not available to previous generations.
Shape what is happening -
Today students and participants may know more than the instructor (especially when it comes to online engagement) - embrace that, within a structure, and give them a voice. They can give feedback and have some control, and they will flourish.
Companies that have "participatory media" campaigns do well because it can be better than market research - it is immediate and it is from people all over the world.
She cited examples of companies online that are using social media online to benefit the image of the company through employee promotion on Facebook or Twitter, or generosity to customers that comes about through the social media channel requests.
People now want "High Touch" along with the "High Tech" - I don't want a form letter, I want a personalized letter that shows that you know about me and what I can do, and personal connection is much more important these days than it used to be.
Each company should have a "community manager" that maintains the social media sites for the company, and understands how to build and maintain social media relationships to benefit the company. They should have some authority to speak for the company to those they build relationships with, and a strong desire to embrace this medium.
And I think each one of us, as we build our businesses, should keep in mind these principles online and remember that everything we do could help us build a relationship with our next customer or client or student. Be authentic, brave, and consistent, and you will build a great presence online! :)
She really has her finger on the pulse of social media, and she knows what is needed to make building relationships online work for a company or a small business.
ABC's of social media -
Authenticity - Be Yourself. Have real conversations! People want to get to know you, even if they are halfway around the world.
Bravery - With 2 billion tweets per month on Twitter, and 500 million people on Facebook, you need to differentiate yourself - be Brave and Different - and don't be afraid to experiment. Everything won't work, but some things will, and that will make the difference for you and your brand.
Consistent - Engage in social media on a regular basis. Don't write a blog post or meet people once in a while. Write more consistently, and meet them and get to know them as you engage a few times a week or more, to build authentic relationships.
What is the R.O.I. of social media?
Don't think of it as ROI, think of it as "R.O.E." - Return on Engagement. Think about where we ARE today - we are about to make connections with people all over the world, quantify those relationships through tracking and clicks on websites, and feedback and comments that can lead to sales. We can measure and predict success. Positive relationships = business for us in unimaginable ways that were not available to previous generations.
Shape what is happening -
Today students and participants may know more than the instructor (especially when it comes to online engagement) - embrace that, within a structure, and give them a voice. They can give feedback and have some control, and they will flourish.
Companies that have "participatory media" campaigns do well because it can be better than market research - it is immediate and it is from people all over the world.
She cited examples of companies online that are using social media online to benefit the image of the company through employee promotion on Facebook or Twitter, or generosity to customers that comes about through the social media channel requests.
People now want "High Touch" along with the "High Tech" - I don't want a form letter, I want a personalized letter that shows that you know about me and what I can do, and personal connection is much more important these days than it used to be.
Each company should have a "community manager" that maintains the social media sites for the company, and understands how to build and maintain social media relationships to benefit the company. They should have some authority to speak for the company to those they build relationships with, and a strong desire to embrace this medium.
And I think each one of us, as we build our businesses, should keep in mind these principles online and remember that everything we do could help us build a relationship with our next customer or client or student. Be authentic, brave, and consistent, and you will build a great presence online! :)
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