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Greg Sales

Profile Information

School / Work Affiliation: Seward Inc.

Blog: http://blog.sewardinc.com

Website: http://www.sewardinc.com

About Me: I have been designing and developing award-winning technology-based learning materials since 1976. My work has included educational technology projects in the Caribbean, Asia, the Pacific, North America, Europe, the Middle East, and Africa. These projects have involved technology integration, teacher training, and student curriculum development. Through my work I help corporations, government, international agencies, and education settings embrace new technologies. Prior to founding Seward Incorporated in 1990, I was a professor of instructional design and technology at the University of Minnesota for more than a decade. I received my B.Ed. at the University of Alaska, Fairbanks, my M. Ed. at Miami University in Oxford, Ohio and my Ph.D. at the University of Minnesota.

I have led Seward to be a balanced company based on a solid foundation of quality instruction and technology solutions. I value understanding what clients need, rather than showcasing Seward’s skills. The Seward team and I design solutions that have continued value to clients—not quick fixes. I also believe that educating clients in the development process empowers them.

This belief compelled me to create the Lifecycle of an e-Learning Product, a tool that provides guidance to organizations wanting to develop e-Learning. This model describes the seven stages in the lifecycle and the tasks associated with each stage. Often organizations focus all of their energies on the development of e-Learning. They assume that once the product is completed everything else will take care of itself. I advise organizations that this is an unwise path. So, educating organizations about the lifecycle is part of every e-Learning project I lead.

I have given more than 120 presentations around the world. The presentations are about e-Learning, instructional design, and using information and communication technologies in the less developed world to improve education. My award-winning book, A Quick Guide to e-Learning, provides a concise overview of e-learning design, development, and implementation issues.