I agree with you on this point Nick. The dangers are different, but nevertheless as ominous. As a society, we actually support the advertising evils by buying into them (Xmas must-haves, Valentines dramas, etc). We end up being little thoughtless automatons on many different levels (self included, as I sit sipping my SlimFast), which is one of the ways we're directed around to our values systems.
Giving in to the ads problem is precisely giving into a predator, albeit another sort.
Both topics need to be addressed face-on; developing critical thinking is simply learning how to be aware of your surroundings--ALL surroundings. Evaluation is essential for all citizens.