I just started reading the book Made to Stick by Chip and Dan Heath which is about why some ideas take off and others don’t. It’s actually blowing me away. The thought of making an idea stick is not just for advertising people but it should be on the minds of anyone trying to get a point across. For example if you are a teacher presenting to students or a student doing a presentation, an entrepreneur selling a new concept or trying to…
ContinueAdded by Sal P on April 7, 2011 at 11:39am — No Comments
I suppose I expect a lot from the CEO’s of large corporations (especially successful and innovative ones). I expect them to be very intelligent, great evangelists for their products and along with that great public speakers. Just for fun I thought I would examine the public speaking skills of two of the most well known tech CEOs, Steve Jobs and Bill Gates (however Gates is no longer the CEO of Microsoft).
To be fair, I have uploaded product launches that each CEO has done in the…
ContinueAdded by Sal P on March 29, 2011 at 10:09am — 4 Comments
Like it or not we are constantly judged by our writing skills. Whether we are writing a term paper for a class or research report for our boss, the quality of our work will be determined in part by the quality of our writing. This may not be fair, but there is something we can do about it.
Writing is important because it’s a communication tool. Imagine you had a great song on your MP3 player that you wanted to share with your friends, but every time you played it there was mainly…
ContinueAdded by Sal P on February 9, 2011 at 10:06am — No Comments
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